Former Fulham striker Bobby Zamora is eyeing a summer move away from QPR - just six weeks after joining the Premier League strugglers.
The England striker is already telling pals he feels he has made a mistake by moving to Rangers and is privately critical of the club's training facilities, especially their Harlington training base.
Zamora, 31, had been keen to leave Fulham ever since the arrival of Martin Jol as manager last summer.
But after being granted his wish on transfer deadline day, he is said to be regretting the switch with Rangers yet to win since his arrival.
The player's advisors are encouraging him to keep his head down and help the club stay in the Premier League, insisting they will invest more cash on and off the field if they survive in the top flight.
But West Ham would be keen to back the boyhood Hammers fan at the end of the season and if Allardyce's side win promotion, Zamora would fancy a move back to the East End.
Although he earned an increase on his £50,000-a-week Fulham wages moving to QPR, rise is not believed significant as had been widely reported.
Hotline revealed last week that mega-rich Russian side Anzhi Makhachkala - coached by Guus Hiddink - are also fans of the attacker.